A vibrant journey expressed through 55 captivating shades by Creative Director Pat McGrath, LV Rouge is a testament to Louis Vuitton's visionary expertise. Intense pigmentation melds with exquisite sensoriality, bestowing lips with long-lasting luminous color for 8 hours*, and 24-hour hydration* and comfort**. An invitation to celebrate individuality with endless possibilities, each hue uniquely enhances every skin tone.
A delicate fragrance, inspired by the harmonious blend of Mimosa, Rose, and Jasmine, is exclusively crafted by Louis Vuitton’s Master Perfumer Jacques Cavallier Belletrud.
Housed in an elegant metal case punctuated by the iconic Monogram motif, the creation is a precious embodiment of Louis Vuitton’s heritage craftsmanship — an eternal keepsake. Featuring an innovative lock system, each refill is adorned with a Monogram Flower emblem — unlocking a world of color with a single click.

*Instrumental test on 30 subjects
**Self-assessment by scoring on 30 subjects